In developing countries, small and medium sized enterprises play an important role in\neconomic development by increasing production, employment and exports, but due to limited\nfinancial resources, they always have to pursue strategies and competitive advantages for\nsurvival and to maintain expand their market share. The purpose of this study was to\ninvestigate the impact of SMEs Internet marketing capabilities on their export performance.\nResearch method is based survey and the research technique is based on standard\nquestionnaire. The statistical population of the study consisted of managers of 210 small and\nmedium export companies in one of the industrial cities of Tehran province. Using Cochran\nformula, 130 questionnaires were delivered among managers.Using Structural equations\nModeling and LISREL software, a conceptual model of the impact of internet marketing\ncapabilities on export performance was investigated by accessing business-related information and IT infrastructure and customer-orientation on export performance. The results of the research indicate that Internet marketing has a directly positive and significant\neffect and through the variables of access to information and infrastructure of the company's\ntechnology and customer-orientation on the performance of the export of small and medium\nsized enterprises and also, customer orientation in these companies is more important than\nother two variables.
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